The Hoss blog.

A collection of considerations and lessons learned from a veteran technologist.


The Priority Paradox.

Organizations struggle with competing priorities. Success comes not from trying to prioritize everything, but from ensuring your chosen priorities can peacefully coexist.

01 Apr 2025

3 Questions to Answer in a Job Interview.

For better hiring outcomes, be prepared to answer three critical questions that reveal if you're truly ready for a new team member.

03 Jan 2025

Gifted.

Most corporate gifts fail because they're irrelevant to both the recipient and the brand. The best gifts solve real problems while authentically expressing brand values.

17 Dec 2024

Maximize Minimalism

Elegant minimalism takes time to distill. Your work is not finished when there's nothing more to add, but when there's nothing more that can be removed.

06 Dec 2024

The true cost of your new technology. Advice for non-technical founders.

Your initial development costs will only be about 20-25% of the lifetime engineering cost of your platform. Sustainable technology requires ongoing investment.

15 Nov 2024

Adobe Sneak Peaks

Adobe's latest technology previews show how AI is transforming creative software. Key innovations include 3D vector rotation, style transfer between designs, photo harmonization, and enhanced control over generative content.

08 Nov 2024

7 mistakes to avoid when pitching for new business

Most organizations waste time and resources on speculative pitches they can't win. Learn how to qualify opportunities, structure your presentation, and effectively close deals.

18 Oct 2024

Leveraging Loss Aversion

Loss aversion—valuing what we own more than what we don't yet have—can be used as a valuable change management tool, but it can also be used against you in negotiations.

23 May 2024

The Curse of Knowledge.

Business jargon makes sense to leaders but can fail to engage their workforce. A workaround is to use an illustrative narrative.

05 Mar 2024

How to hire the right Fractional CTO?

It’s important to select executives that will bring the optimal experience and skills to meet your objectives. I asked my clients what they find most important when evaluating candidates—here’s what I heard.

23 Feb 2024

Should you hire a Fractional CTO?

There are many good reasons to hire a Fractional CTO (fCTO) but it’s not the right choice for every organization. Here are some of the most relevant situations where a Fractional CTO is worth considering.

22 Feb 2024

What is a Fractional Executive?

Ask yourself how much less you’d get done if you took one day a week off work. Would this 20% reduction in effort result in a 20% reduction in output? For most people, if we’re being honest, we could realistically deliver more than 80% despite the lost hours.

21 Feb 2024

Estimating innovation.

Estimation accuracy relates directly to how much you know about a project. Scrum methodology helps by accepting that you know least at the beginning and iteratively improving forecasts.

04 Mar 2019
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