Combining passions for user experience, customer service, business systems, IT infrastructures, CRM, innovation, and marketing, Hoss Gifford’s views are always holistic, sometimes surprising, and never grandiloquent.

  • Learn AS3 for free

    I'm running a free training course where you can learn AS3. The class size won't be more than six people. It's in Glasgow on the 24th and 25th of November. You'll need to bring your own computer. We'll build a game and stick it on iPad, iPhone, and Android. Read more.
  • My top ten uses of Flash

    The new issue of net magazine is out today, featuring an article I've written about my ten favourite uses of Flash. .net is the world's best-selling magazine for web designers and developers. I've chosen some fringe uses of Flash that will become increasingly important in the future. Read more.
  • Crazy Money

    You are an irrational fool when it comes to money. Could you benefit from a social contract with your clients? When the price of something is FREE our ability to spot a real bargain is impaired. Read more.
  • Business Cards

    I've celebrated my return to freelance status by treating myself to new business cards. Your business card is much more than just a repository of contact details. What you leave off your card is as important as what you put on it. Yes, I have read that bit in American Psycho. Read more.
  • I have access to your Facebook account

    How to install the Firesheep Firefox extension to give you to access other people's Facebook and Twitter accounts. Exposed accounts include Amazon, Facebook, Flickr, Google, Wordpress, and Tumblr. Social networking sites could do more to secure our private information. Read my top four ways to stay secure. Read more.
  • Lost ActionScript 3.0 Weekend

    I helped make a training video for O'Reilly with Colin Moock and James Patterson. It's a really good way to learn Object-Oriented Programming in ActionScript 3. Use the link at the bottom of this page to save 40% on the DVDs. Read more.
  • How not to win awards

    Here are five common mistakes people make when entering creative awards. They are all easily avoidable. If you make any of these mistakes you won't be told of your faux pas, you'll simply fail to win. Read more.
  • Computer Arts Design Icon

    I'm the Design Icon in the September issue of Computer Arts, the world's biggest selling creative magazine. I gave the journalists enough rope to hang me out to dry but they presented me fairly, rough edges and all. Go on, get yourself a copy, you know you want to! Read more.
  • How to waste money on social media

    It's very fashionable to spend money on a campaign to increase your friends and followers online, but where is the return? If you're wearing a fur coat and nae knickers, nobody will want to buy your lingerie. Traditional web design agencies are an undervalued resource. Read more.
  • Hyper Island

    There's no such thing as a free lunch. I once hired an apprentice when I was half cut and it all worked out great! Graduates are nothing without serious time spent in industry. I've started mentoring a group of students from Hyper Island. Read more.
  • Harley-Davidson is not a
    motorbike company

    Harley-Davidson's revenues grew from $1.5 billion in 1996 to $4.6 billion in 2003 when management accepted customers were buying an experience. Successful designers concentrate on the user experience, not just the pixels. The main reason the iPhone has been so successful is because Apple designed the experience, not just the handset and its UI. Read more.
  • N.E.R.T.F.M

    We should accept that nobody is going to read the instructions, and instead learn from video games how to educate users through example. Consider providing users with limited functionality initially and gradually introduce more features in relevant contexts. Read more.
  • Zipcar. An IT and marketing company

    By focusing on user experience, Zipcar is revolutionizing not only car hire, but car ownership too. Facing up to all the negative aspects of car hire they have become a viable alternative to ownership. Toyota admit they may not be selling cars in cities in twenty years. Read more.
  • Digital Marketing in the UAE

    We’re discovering how to adapt our digital marketing strategies for Abu Dhabi. Clever use of technology allows us to deliver rich digital experiences in the UAE despite poor connection speeds. Slow and expensive home delivery means that e-commerce is limited to airline tickets and digital media. Read more.
  • You have 1 items

    It may seem pedantic to go to the trouble of avoiding mild Engrish, but attention to detail is usually worth it. Lazy programmers with 1 items syndrome alienate users. Quality Assurance testers should insist that even the smallest annoyances are remedied assuming the cost is trivial. Read more.