- My new business cards.
I’ve celebrated my return to freelance status by treating myself to new business cards.
Your business card is much more than just a repository of contact details.
What you leave off your card is as important as what you put on it.
Yes, I have read that bit in American Psycho.
Last month I made a leap that brought the loss of a reliable wage at the end of each month and the sense of security that accompanies it. This is replaced by a wonderful mix of fear and empowerment that I’ve not felt for many years. There’s the tangible advantages that freelance status brings, such as being able to work for a wider selection of clients, but it’s the subtle joys that really stand out, especially being able to choose the kind of work I don’t take on, and also being able to present my personality to clients directly rather than through the proxy of an employer’s brand.
One of my first actions to mark my independence
was designing business cards.
Consider the context of the exchange of business cards. By their very nature you give your business card to someone you’ve just met that you wish to continue communicating with beyond this initial meeting. We all know how important first impressions are, and to quote Erik Spiekermann, you cannot not communicate. So what does your business card communicate about you?
Why is your fax number on your card,
when you never receive faxes?
If the address of your website is printed on your card it says you fear you won’t be the number one result when someone Googles you (or your company). Why is your fax number on your card, when you never receive faxes? When you give me both your direct line and the company switchboard how should I know which one to dial? Besides, if I call your direct line and you don’t answer does my call not get re-routed to either your voicemail or the switchboard anyway?
For my new business cards I have decided
to adhere to form follows function.
For my new business cards I have decided to adhere to form follows function. They have just enough information for you to get in touch digitally, and have been crafted to show attention to detail and a robust character – traits I would be delighted for you remember me for after our initial meeting.
They stock is 700gsm Colorplan from GF Smith, a duplex sheet made up by paste laminating a sheet of 350gsm Bright White to a sheet of 350gsm Ebony. The black side has my HG monogram in white foil, and the white side has my contact details letterpressed in black ink using a Vandercook letterpress by Dan at Glasgow Press.
Enjoy that? Here are some more...
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You'll need to bring your own computer.
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Read my top four ways to stay secure.
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Use the link at the bottom of this page to save 40% on the DVDs.
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They are all easily avoidable.
If you make any of these mistakes you won't be told of your faux pas, you'll simply fail to win.
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Go on, get yourself a copy, you know you want to!
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There's no such thing as a free lunch.
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I've started mentoring a group of students from Hyper Island.
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We tend to re-tweet without checking fact checking the source.
Twitter is a breeding ground for lynch mob mentality.
We don't realise how much personal information about us is publicly available.
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Successful designers concentrate on the user experience, not just the pixels.
The main reason the iPhone has been so successful is because Apple designed the experience, not just the handset and its UI.
We should accept that nobody is going to read the instructions, and instead learn from video games how to educate users through example.
Consider providing users with limited functionality initially and gradually introduce more features in relevant contexts.
By focusing on user experience, Zipcar is revolutionizing not only car hire, but car ownership too.
Facing up to all the negative aspects of car hire they have become a viable alternative to ownership.
Toyota admit they may not be selling cars in cities in twenty years.
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Slow and expensive home delivery means that e-commerce is limited to airline tickets and digital media.
It may seem pedantic to go to the trouble of avoiding mild Engrish, but attention to detail is usually worth it.
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Quality Assurance testers should insist that even the smallest annoyances are remedied assuming the cost is trivial.